Philosophy CPT “The unexamined life is not worth living”...

The term â€Å"philosophy† means the love of wisdom, and those that study philosophy attempt to gain knowledge through rationality and reason. 1 Socrates, the father of ancient philosophy, once stated â€Å"the unexamined life is not worth living†. This is the most important part of life and it is need to find purpose and value in life. If a person chooses to live their life without examination, their life would lack value and they would be unhappy. They would also be ignorant to the effects of their choices on themselves and the people around them. Plato, a student of Socrates, in his book â€Å"The Republic† wrote an allegory known as â€Å"Platos Cave†. In Platos allegory humans are trapped within a dark cave where they can only catch glimpses of†¦show more content†¦I had decided that life was too short to spend time thinking about why we might be here, especially since we will never know the truth. Over the past semester, I have learned that it is important to think about these things. Even though I havent decided what I believe the meaning of life is, it is important that I have taken the first step and started to establish my positions. Another important thing to examine carefully are moral choices. If moral choices are not examined, people will choose only what benefits them in the short term and not follow hedonism. Hedonism is a doctrine that states that pleasure is the only intrinsic good in humans and it is our moral obligation to strive to reduce pain and increase pleasure in themselves and others. 3 A student who slacks off on their homework may benefit in the short term by having free time to do as they please, but are putting their long term interests at risk. The student has not thought about how their lack of effort will affect their grades and whether or not they will have enough marks to get into a university or college. In addition, the person will not consider how their choices will affect those around them. A man who holds a store up may benefit from the money they make through robbery, but doesnt consider how the loss will affect the owner. If the business is doing poorly, the owner may go bankrupt and not be able to provide

The Positive And Negative Implications Of Social...

The positive and negative implications of social networking sites. Introduction Social networking sites have become a big part of our lives. These sites are indeed twofold, and their impact on society is both positive and negative. My essay will, therefore try to answer both sides of the impact social networking sites have in today’s culture. A website article by (Shruti Tripathi Chopra 2015) stated that in 2008 Facebook made and estimated $300 million, that rose to a profit in 2014 of $2.9. The positive implications of social networking sites have no boundaries. Communication between people in the past was, either over the phone or via letter, just to mention a few. (Pewinternet.org 2005) published that just 7% of American adults used social networking sites, and then rising to 65% by 2015. As a result, in this growth and popularity, jobs have been created to meet the demands of social networking sites. It was surely inevitable, that the growth and impact of social networking sites would influence how most of us live our lives today. A great way to share your recent photographs, ideas, general chat or just keep in contact with loved ones who live far away, is through the social networking sites. This being a very positive side, it has all but demolished the barriers that prevented loved ones from frequent contact. Many, if not all academic institutes have embraced these sites, and they use them to inform the public of current happening at their institute. This in many waysShow MoreRelatedThe Current System Of Global Social Networking Essay1663 Words   |  7 Pagesexchange of thoughts and ideas among people were once hindered by long distances and cultural divides, but this is no longer true as knowledge and information are currently free flowing. The current system of global social networking allows for ample sharing of thoughts and ideas with online social networks such as Twitter and Facebook emerging as giants in this new world (Hogan, 2010). Qualman (2010) stated that the introduction of technological innovations and infrastructure into countries has been a majorRead MoreThe Current System Of Global Social Networking Essay1662 Words   |  7 Pagesexchange of thoughts and ideas among people were once hindered by long distances and cultural divides, but this is no longer true as knowledge and information are currently free flowing. The current system of global social networking allows for ample sharing of thoughts and ideas with online social networks such as Twitter and Facebook emerging as giants in this new world (Hogan, 2010). Qualman (2010) stated that the introduction of technological innovations and infrastructure into countries has been a majorRead MoreEffects Of Social Media On College Students1212 Words   |  5 PagesSocial media is a huge platform that many people use as a social outlet to communicate among others. The more popular websites like Facebook, Twitter, and Instagram have long existed and given users a way to stay connected with family and friends. However, there has been an ongoing debate about the positive and negative effects that it tends to have on different generations. While many in today’s society believe that social media can be unhealthy due to its ability to become addictive, there areRead MoreThe Impact Of Social Media On The Workplace853 Words   |  4 Pagesunderstand the significance in the use of social media outlets such as Twitter and Facebook. This subject will discuss the primary reasons companies allow the usage of social networking sites in the workplace. I t will also explain the positive impact social media usage has in the workplace, such as allowing communication to a broader audience. In addition to the positive usage, this topic will also explore the negative implications usage can cause. Because social media is still relatively new, there areRead MorePrivacy concerns with social networking services1656 Words   |  7 Pagesï » ¿Privacy concerns with social networking services Social networking sites vary in the levels of privacy offered. For some social networking sites like Facebook, providing real names and other personal information is encouraged by the site(onto a page known as a ‘Profile‘). These information usually consist of birth date, current address, and telephone number(s). Some sites also allow users to provide more information about themselves such as interests, hobbies, favorite books or films, and evenRead MoreSocial Networking Media and Using Proper Online Ettiquette877 Words   |  4 Pagesbetter protect the individual member, regulating positive and negative impacts to individual character online, while still marketing and extracting private information for future corporate uses, yet to be determined. Better explanations are also needed to explain the basic information needed to guide people to understanding the â€Å"social media† guidelines as well as implications made from participating in online media forums. Fir st, social networking media are not true public spaces. Facebook, MySpaceRead MoreFirst Comes Social Networking, Then Comes Marriage?1150 Words   |  5 PagesPaper 10/27/16 â€Å"First Comes Social Networking, Then Comes Marriage? Characteristics of American Married 2005-2012 Who Met Through Social Networking Sites† Preliminary Analysis This article was published in the journal Cyberpsychology, Behavior, and Social Networking, a peer-reviewed journal that is â€Å"known for its rapid communication articles and in-depth studies surrounding the effect of interactive technologies on behavior and society, both positive and negative.† This article has one authorRead MoreImpact Of Online Networking On Young Generation1426 Words   |  6 PagesIntroduction 3 2.0 Discussion 4 2.1 Extent Use of Social 7 2.2 Implications for Future Study 8 3.0 Research questions 9 4.0 Glossary of terms 10 5.0 References 11 6.0 Biblography 12 â€Æ' 1.0 Introduction New improvements in the scientific world have built the web a creative manner for individuals groups to broadcast. Online networking systems have made a wonder on the web that has earn demand over last ten years. Individuals use online networking sites, for example, Twitter, Myspace and Facebook toRead MoreThe Strength of Social Networking Sites Essay1476 Words   |  6 PagesCommunicating in today’s society has become a lot easier with social networking sites allowing us to communicate with people through technological devices. Facebook, being one of many social networking sites, allows people to connect with friends and family in our surroundings and across the seas. Originally, Facebook was started in a Harvard dorm room in 2003 by one of its students, Mark Zuckerburg. 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Student English Text Free Essays

6 1 A SHORT HISTORY OF WESTERN PAINTING Art is influenced by the customs and faith of a people. Styles in Western art have changed many times. As there are so many different styles of Western art, it would be impossible to describe all of them in such a short text. We will write a custom essay sample on Student English Text or any similar topic only for you Order Now Consequently, this text will describe only the most important ones, starting from the sixth century AD. The Middle Ages (5th to the 15th century AD) During the Middle Ages, the main aim of painters was to represent religious themes. A conventional artist of this period was not interested in showing nature and people as they really were. A typical picture at this time was full of religious symbols, which created feeling of respect and love for God. But it was evident that ideas were changing in the 13th century when painters like Giotto di Bondone began to paint religious scenes in a more realistic way. The Renaissance (15th to 16th century) During the Renaissance, new ideas and values graduallv replaced those held in the Middle Ages. People began to concentrate less on religious themes and adopt a more humanistic attitude to life. At the same time painters returned to classical Roman and Greek ideas about art. They tried to paint people and nature as they really were. Rich people wanted to possess their own paintings, so they could decorate their superb palaces and great houses. They paid famous artists to paint pictures of themselves, their houses and possessions as well as their activities and achievements. One of the most important discoveries during this period was how to draw things in perspective. This technique was first used by Masaccio in 1428. When people first saw his paintings, they were convinced that they were looking through a hole in a wall at a real scene. If the roles of perspective had not been discovered, no one would have been able to paint such realistic pictures. By coincidence, oil paints were also developed at this time, which made the colours used in paintings look richer and deeper. Without the new paints and the new technique, we would not be able to see the many great masterpieces for which this period is famous. Impressionism (late 19th to early 20th century) In the late 19th century, Europe changed a great deal. from a mostly agricultural society to a mostly industrial one. Many people moved from the countryside to the new cities. There were many new inventions and social changes. Naturally, these changes also led to new painting styles. Among the painters who broke away from the traditional style of painting were the Impressionists, who lived and worked in Paris. The Impressionists were the first painters to work outdoors. They were eager to show how light and shadow fell on objects at different times of day. However, because natural light changes so quickly, the Impressionists had to paint quickly. Their paintings were not as detailed as those of earlier painters. At first, many people disliked this style of painting and became very angr about it. They said that the painters were careless and their paintings were ridiculous. Modern Art (20th century to today) At the time they were created, the Impressionist paintings were controversial, but today they are accepted as the beginning of what we call â€Å"modem art†. This is because the Impressionists encouraged artists to look at their environment in new ways. There are scores of modern art styles, but without the Impressionists, many of these painting styles might not exist. On the one hand, some modem art is abstract; that is, the painter does not attempt to paint objects as we see them with our eyes, but instead concentrates on certain qualities of the object, using colour, line and shape to represent them. On the other hand, some paintings of modern art are so realistic that they look like photographs. These styles are so different. Who can predict what painting styles there will be in the future? Unit 3 A healthy life-Reading ADVICE FROM GRANDAD Dear James, It is a beautiful day here and I am sitting under the big tree at the end of the garden. I have just returned from a long bike ride to an old castle. It seems amazing that at my age I am still fit enough to cycle 20 kilometres in an afternoon. It’s my birthday in two weeks time and I’ll be 82 years old! I think my long and active life must be due to the healthy life I live. This brings me to the real reason for my letter, my dear grandson. Your mother tells me that you started smoking some time ago and now you are finding it difficult to give it up. Believe me, I know how easy it is to begin smoking and how tough it is to stop. You see, during adolescence I also smoked and became addicted to cigarettes. By the way, did you know that this is because you become addicted in three different ways? First, you can become physically addicted to nicotine, which is one of the hundreds of chemicals in cigarettes. This means that after a while your body becomes accustomed to having nicotine in it. So when the drug leaves your body, you get withdrawal symptoms. I remember feeling bad-tempered and sometimes even in pain. Secondly, you become addicted through habit. As you know, if you do the same thing over and over again, you begin to do it automatically. Lastly, you can become mentally addicted. I believed I was happier and more relaxed after having a cigarette, so I began to think that I could only feel good when I smoked. I was addicted in all three ways, so it was very difficult to quit. But I did finally manage. When I was young, I didn’t know much about the harmful effects of smoking. I didn’t know, for example, that it could do terrible damage to your heart and lungs or that it was more difficult for smoking couples to become pregnant. I certainly didn’t know their babies may have a smaller birth weight or even be abnormal in some way. Neither did I know that my cigarette smoke could affect the health of non-smokers. However, what I did know was that my girlfriend thought I smelt terrible. She said my breath and clothes smelt, and that the ends of my fingers were turning yellow. She told me that she wouldn’t go out with me again unless I stopped! I also noticed that I became breathless quickly, and that I wasn’t enjoying sport as much. When I was taken off the school football team because I was unfit, I knew it was time to quit smoking. I am sending you some advice I found on the Internet. It might help you to stop and strengthen your resolve. I do hope so because I want you to live as long and healthy a life as I have. Love from Grandad Unit 5 The power of nature-Reading AN EXCITING JOB I have the greatest job in the world. I travel to unusual places and work alongside people from all over the world. Sometimes working outdoors, sometimes in an office, sometimes using scientific equipment and sometimes meeting local people and tourists, I am never bored. Although my job is occasionally dangerous, I don’t mind because danger excites me and makes me feel alive. However, the most important thing about my job is that I help protect ordinary people from one of the most powerful forces on earth – the volcano. I was appointed as a volcanologist working for the Hawaiian Volcano Observatory (HVO) twenty years ago. My job is collecting information for a database about Mount Kilauea, which is one of the most active volcanoes in Hawaii. Having collected and evaluated the information, I help other scientists to predict where lava from the volcano will flow next and how fast. Our work has saved many lives because people in the path of the lava can be warned to leave their houses. Unfortunately, we cannot move their homes out of the way, and many houses have been covered with lava or burned to the ground. When boiling rock erupts from a volcano and crashes back to earth, it causes less damage than you might imagine. This is because no one lives near the top of Mount Kilauea, where the rocks fall. The lava that flows slowly like a wave down the mountain causes far more damage because it buries everything in its path under the molten rock. However, the eruption itself is really exciting to watch and I shall never forget my first sight of one. It was in the second week after I arrived in Hawaii. Having worked hard all day, I went to bed early. I was fast asleep when suddenly my bed began shaking and I heard a strange sound, like a railway train passing my window. Having experienced quite a few earthquakes in Hawaii already, I didn’t take much notice. I was about to go back to sleep when suddenly my bedroom became as bright as day. I ran out of the house into the back garden where I could see Mount Kilauea in the distance. There had been an eruption from the side of the mountain and red hot lava was fountaining hundreds of metres into the air. It was an absolutely fantastic sight. The day after this eruption I was lucky enough to have a much closer look at it. Two other scientists and I were driven up the mountain and dropped as close as possible to the crater that had been formed during the eruption. Having earlier collected special clothes from the observatory, we put them on before we went any closer. All three of us looked like spacemen. We had white protective suits that covered our whole body, helmets, big boots and special gloves. It was not easy to walk in these suits, but we slowly made our way to the edge of the crater and looked down into the red, boiling centre. The other two climbed down into the crater to collect some lava for later study, but this being my first experience, I stayed at the top and watched them. Today, I am just as enthusiastic about my job as the day I first started. Having studied volcanoes now for many years, I am still amazed at their beauty as well as their potential to cause great damage. THE BEST OF MANHATTAN’S ART GALLERIES The Frick Collection (5th Avenue and E. 70th Street) Many art lovers would rather visit this small art gallery than any other in New York. Henry Clay Frick, a rich New Yorker, died in 1919, leaving his house, furniture and art collection to the American people. Frick had a preference for pre-twentieth century Western paintings, and these are well-represented in this excellent collection. You can also explore Frick’s beautiful home and garden which are well worth a Visit. Guggenheim Museum(5th Avenue and 88th Street) This museum owns 5,000 superb modern paintings, sculptures and drawings. These art works are not all displayed at the same time. The exhibition is always changing. It will appeal to those who love Impressionist and Post-Impressionist paintings. The Guggenheim Museum building is also world-famous. When you walk into gallery, you feel as if you were inside a fragile, white seashell. The best way to see the paintings is to start from the top floor and walk down to the bottom. There are no stairs just a circular path. The museum also has an excellent restaurant. Metropolitan Museum of Art (5th Avenue and 82nd Street) The reputation of this museum lies in the variety of its art collection. This covers more than 5,000 years of civilization from many parts of the world, including America, Europe, China, Egypt, other African countries and South America. The museum displays more than just the visual delights of art. It introduces you to ancient ways of living. You can visit an Egyptian temple, a fragrant Ming garden, a typical room in an 18th century French house and many other special exhibitions. Museum of Modern Art (53rd Street, between 5th and 6th Avenues) It is amazing that so many great works of art from the late 19th century to the 21st century are housed in the same museum. The collection of Western art includes paintings by such famous artists as Monet, Van Gogh, Picasso and Matisse. A few words of warning: the admission price is not cheap and the museum is often very crowded. Whitney Museum of American Art (945 Madison Avenue, near 75th Street) The Whitney holds an excellent collection of contemporary American painting and sculpture. There are no permanent displays in this museum and exhibitions change all the time. Every two years, the Whitney holds a special exhibition of new art by living artists. The museum also shows videos and films by contemporary video artists. Suppose you were the president of a high school council and you received the letter below. It is from a group of students who would like to make their school more attractive. Read the letter and then use the outline on the next page to make notes for a report about the letter to the school council. Class 2A Seaforth High School Ramsay Rd Seaforth Mrs L Kroll President, Seaforth High School Council PO Box 235, Seaforth 12 May Dear Mrs Kroll, Lately our class has become worried about the environment at the back of the school, and we would like to do something to make it more attractive. We have done some research and have come up with a plan. With the help of our parents, we can do most of the work ourselves, but we will need a small amount of money for equipment, plants-and paint. I am writing to ask the council for permission to do this work and to ask if the school council could donate $500 towards our project. We would like to turn the empty land at the back of the school into a nature garden. We would plant trees and grasses, make paths through the garden and dig a small pond. We think this would provide a peaceful place for students and teachers to walk in. It would also attract birds, insects and small animals which students could then study in science classes. We would also like to paint the back wall of the school that faces the new garden. Some of our art classes could then paint a huge picture on it. It might be possible to paint over the wall each year so the next classes can make a new picture. Lastly, we would like to paint all the rubbish bins. At the moment they look old and the paint is coming off. If we paint them in bright, attractive colours, students might be more likely to use them. We think our plan would greatly improve the back of the school and everyone in the school would benefit. We have already asked our parents and they have promised to donate one weekend of their time to help us complete the project. We hope you will give us permission for this worthwhile project and will be able to donate the $500 we need. When we have finished the work, we hope the council will join us in a celebration morning tea so that the whole school can thank you. Yours sincerely, Jo Ryan (Class president) Reading and discussing Before you read the poster below, discuss what you know about HIV/AIDS with your classmates. Make a list of words that you might come across in this poster. HIV/AIDS:ARE YOU AT RISK? HIV is a virus. A virus is a very small living thing that causes disease. There are many different viruses, for example, the flu virus or the SARS virus. HIV weakens a person’s immune system; that is, the part of the body that fights disease. You can have HIV in your blood for a long time, but eventually HIV will damage your immune system so much that you body can no longer fight disease. This stage of the illness is called AIDS. If you develop AIDS, your chances of survival are very small. HIV is spread through blood or the fluid that the body makes during sex. For a person to become infected, blood or sexual fluid that carries the virus, has to get inside the body through broken skin or by injection. One day scientists will find a cure for HIV/AIDS. Until that happens, you need to protect yourself. Here are some things you can do to make sure you stay safe. If you inject drugs: do not share your needle with anyone else. Blood from another person can stay on or in the needle. If a person has HIV and you use the same needle, you could inject the virus into your own blood. do not share anything else that a person has used while injecting drugs. Blood could have spilt on it. If you have sex with a male or a female: use a condom. This will prevent sexual fluid passing from one person to another. The following statements are NOT true. A person cannot get HIV the first time they have sex. WRONG. If one sexual partner has HIV, the other partner could become infected. You can tell by looking at someone whether or not they have HIV. WRONG. Many people carrying HIV look perfectly healthy. It is only when the disease has progressed to AIDS that a person begins to look sick. Only homosexuals get AIDS. WRONG. Anyone who has sex with a person infected with H1V/AIDS risks getting the virus. Women are slightly more likely to become infected than men. If you hug, touch or kiss someone with AIDS or visit them in their home, you will get HIV/AIDS. WRONG. You can only get the disease from blood or sexual fluid. Unfortunately, people with HIV sometimes lose their friends because of prejudice. Many people are afraid that they will get HIV/AIDS from those infected with HIV! AIDS. For the same reason, some AIDS patients cannot find anyone to look after them when they are sick. You can get HIV/AIDS from mosquitoes. WRONG. There is no evidence of this. Before you read Tom’s essay on environmental problems, glance at the title and pictures and predict the main idea of the essay. CLEAN UP YOUR BUTTS AND BAGS All sorts of items become litter, but two of the most common and most dangerous are cigarette butts and plastic bags. Litter is a big problem for our environment, but it is a problem that individuals can easily do something about. Not littering at all or cleaning up litter, such as cigarette butts and plastic bags, greatly improves the quality of our environment. Although cigarette butts are small, they are bad for the environment. Over 1,600 billion cigarettes are smoked each year in China and large quantities of the butts are thrown away. Worldwide, about 4. 5 trillion butts are littered every year. Apart from the fact that butts spoil the beauty of the environment, they contain some very toxic chemicals. These find their way into the water supply where they decrease the quality of the water and endanger plants and animals that live there. Because there are so many butts and because they can take up to 5 years to break down, the toxic chemicals add up to a large amount. So, if people have to smoke, they should not throw away the butts but put them in the rubbish bin instead. Plastic bags are another common form of litter that is a danger to the environment. There are several reasons for this. They are made from oil and gas, which are non-renewable resources, ff they are not recycled, these resources are lost to us. In China, 2 billion plastic bags are used every day. An enormous number of these become litter. This is a huge problem because they last from 20 to 1,000 years in the environment. They float easily in air and water and travel long distances. They find their way to rivers, parks, beaches and oceans. Plastic bags kill up to one million seabirds, 100,000 sea mammals and countless fish each year worldwide. When the animal dies and breaks down, the plastic bag can become free again to kill another animal. It is up to people not to let plastic bags become litter. It would be better if they used fewer and recycled them. Cleaning up your cigarette butts and plastic bags would improve the environment. The earth would be a better place because it would be less polluted. And we would know that we were doing something to look after our planet. However, I believe the best solution would be not to smoke or use plastic bags at all. THE EARTH IS BECOMING WARMER-BUT DOES IT MATTER? During the 20th century the temperature of the earth rose about one degree Fahrenheit. That probably does not seem much to you or me, but it is a rapid increase when compared to other natural changes. So how has this come about and does it matter? Earth Care’s Sophie Armstrong explores these questions. There is no doubt that the earth is becoming warmer (see Graph 1) and that it is human activity that has caused this global warming rather than a random but natural phenomenon. All scientists subscribe to the view that the increase in the earth’s temperature is due to the burning of fossil fuels like coal, natural gas and oil to produce energy. Some byproducts of this process are called â€Å"greenhouse† gases, the most important one of which is carbon dioxide. Dr Janice Foster explains: â€Å"There is a natural phenomenon that scientists call the ‘greenhouse effect’. This is when small amounts of gases in the atmosphere, like carbon dioxide, methane and water vapour, trap heat from the sun and therefore warm the earth. Without the ‘greenhouse effect’, the earth would be about thirty-three degrees Celsius cooler than it is. So, we need those gases. The problem begins when we add huge quantities of extra carbon dioxide into the atmosphere. It means that more heat energy tends to be trapped in the atmosphere causing the global temperature to go up. † We know that the levels of carbon dioxide have increased greatly over the last 100 to 150 years. It was a scientist called Charles Keeling, who made accurate measurements of the amount of carbon dioxide in the atmosphere from 1957 to 1997. He found that between these years the carbon dioxide in the atmosphere went up from around 315 parts to around 370 parts per million (see Graph 2). All scientists accept this data. They also agree that it is the burning of more and more fossil fuels that has resulted in this increase in carbon dioxide. So how high will the temperature increase go? Dr Janice Foster says that over the next 100 years the amount of warming could be as low as 1 to 1. degrees Celsius, but it could be as high as 5 degrees. However, the attitude of scientists towards this rise is completely different. On the one hand, Dr Foster thinks that the trend which increases the temperature by 5 degrees would be a catastrophe. She says, â€Å"We can’t predict the climate well enough to know what to expect, but it could be very serious. † Others who agree with her think there may be a rise of several metres in the sea level, or predict severe storms, floods, droughts, famines, the spread of diseases and the disappearance of species. On the other hand, there are those, like George Hambley, who are opposed to this view, believe that we should not worry about high levels of carbon dioxide in the air. They predict that any warming will be mild with few bad environmental consequences. In fact, Hambley states, â€Å"More carbon dioxide is actually a positive thing. It will make plants grow quicker; crops will produce more; it will encourage a greater range of animals – all of which will make life for human beings better. † Greenhouse gases continue to build up in the atmosphere. Even if we start reducing the amount of carbon dioxide and other greenhouse gases, the climate is going to keep on warming for decades or centuries. No one knows the effects of global warming. Does that mean we should do nothing? Or, are the risks too great? WHAT CAN WE DO ABOUT GLOBAL WARMING? Dear Earth Care, I am doing a project on behalf of my school about global warming. Sometimes I feel that individuals can have little effect on such huge environmental problems. However, 1 still think people should advocate improvements in the way we use energy today. As I’m not sure where to start with my project, I would appreciate any suggestions you may have. Thank you! Ouyang Guang Dear Ouyang Guang, There are many people who have a commitment like yours, but they do not believe they have the power to do anything to improve our environment. That is not true. Together, individuals can make a difference. We do not have to put up with pollution. The growth of the greenhouse gas, carbon dioxide in the air actually comes as a result of many things we do every day. Here are a few suggestions on how to reduce it. They should get you started with your project. We use a lot of energy in our houses. It is OK to leave an electrical appliance on so long as you are using it – if not, turn it off! Do not be casual about this. So if you are not using the lights, the TV, the computer, and so on, turn them off. If you are cold, put on more clothes instead of turning up the heat. 2 Motor vehicles use a lot of energy- so walk or ride a bike if you can. 3 Recycle cans, bottles, plastic bags and newspapers if circumstances allow you to. It takes a lot of energy to make things from new materials, so, if you can, buy things made from recycled materials. Get your parents to buy things that are economical with energy – this includes cars as well as smaller things like fridges and microwaves. 5 Plant trees in your garden or your school yard, as they absorb carbon dioxide from the air and refresh your spirit when you look at them. 6 Finally and most importantly, be an educator. Talk with your family and friends about global warming and tell them what you have learned. Remember – your contribution counts! Earth Care THE LRKE OF HERVEN Changbaishan is in Jilin Province, Northeast China. Much of this beautiful, mountainous area is thick forest . Changbaishan is China’s largest nature reserve and it is kept in its natural state for the people of China and visitors from all over the world to enjoy. The height of the land varies from 700 metres above sea level to over 2,000 metres and is home to a great diversity of rare plants and animals. Among the rare animals are cranes, black bears, leopards and tigers. Many people come to Changbaishan to study its unique plants and animals. Others come to walk in the mountains, to see the spectacular waterfalls or to bathe in the hot water pools. However, the attraction that arouses the greatest appreciation in the reserve is Tianchi or the Lake of Heaven. Tianchi is a deep lake that has formed in the crater of a dead volcano on top of the mountain. The lake is 2,194 metres above sea level, and more than 200 metres deep. In winter the surface freezes over. It takes about an hour to climb from the end of the road to the top of the mountain. When you arrive you are rewarded not only with the sight of its clear waters, but also by the view of the other sixteen mountain peaks that surround Tianchi. There are many stories told about Tianchi. The most well-known concerns three young women from heaven. They were bathing in Tainchi when a bird flew above them and dropped a small fruit onto the dress of the youngest girl. When she picked up the fruit to smell it, it flew into her mouth. Having swallowed the fruit, the girl became pregnant and later gave birth to a handsome boy. It is said that this boy, who had a great gift for languages and persuasion, is the father of the Manchu people. If you are lucky enough to visit the Lake of Heaven with your loved one, don’t forget to drop a coin into the clear blue water to guarantee your love will be as deep and lasting as the lake itself. Look at the title of the story and the picture below. Can you predict what the story is about? Then read the story quickly and see if you were right. TRAPPED BY THE FLOOD â€Å"It’s not looking too good, darling. I think you’d better pack a few things and go to your mother’s place. And you’d better take Rosie and Monty with you. † Putting down the phone, Sara sighed. Tomorrow was her husband Tony’s birthday. She had planned to cook him a nice meal and then surprise him with the new mountain bike she’d bought for him. If she went to her mother’s house, Tony wouldn’t get his present for days. However, her mother’s house was the best place to be right now. Being on higher land, it would be safe from the floods. It had been raining heavily for almost two weeks and the river near Sara and Tony’s house was rising higher and higher all the time. Tony and others from the village had spent the last two days putting sandbags along the side of the river to stop it overflowing. Now they feared that their hard work had been useless and soon the whole valley would be flooded. Sara dressed baby James in warm clothes and collected the things she would need for him over the next few days. She put the lead on the dog and went in search of Monty, the cat. It took her a long time, but eventually she found him safe and warm under the covers on her bed. She placed him in his cat basket and took him into the kitchen where James and the dog, Rosie, waited. Just as she was reaching for the car keys, Sara heard a sound like the noise bath water makes when you pull out the plug. She looked at the back door. Water was flowing in underneath. Turning around she saw dirty brown water fountaining out of the drain and filling the sink. Quickly she put James into her backpack and pulled it onto her back. Calling to Rosie, she picked up the cat basket and ran to the front of the house and out into the front garden. The water was already up to her knees. Rosie was swimming beside her. Knowing the water would soon be much deeper, Sara ran to the car and opened the doors. She threw the cat basket onto the roof of the car and pushed Rosie up beside it. Using the car seat as a step she climbed first onto the front of the car and then onto the roof. James, sately attached to her back, made no sound at all. Sara stared down at the water which was rushing past the car. It was already half way up the doors, and still rising. How to cite Student English Text, Essay examples

The Chivalrous Ideal and Courtly Love free essay sample

The chivalrous ideal and courtly love in the English Medieval Period Sir Gawain and The Wife of Bath Research paper by Alina Mais Understanding the terms â€Å"chivalry† and â€Å"love† as portrayed in the English Medieval Period A quick search of the English dictionary serves us an explanation of â€Å"chivalry† as firstly used to simply indicate a body of knights or horsemen equipped for battle. Secondly, it is employed in the sense of knighthood in the abstract; knighthood as a class or order; the position and quality of a knight. Thirdly, â€Å"chivalry† is used in a broader sense to include the whole knightly system of the later Middle Ages, with its particular religious, moral social codes and traditions. Professor Hearnshaw of London University quotes, in his study on chivalry, two French historians which state that â€Å"chivalry was a system which modified and completed feudalism. It was not an institution, but an ethical and religious association, shedding a ray of ideal beauty through a society corrupted by anarchy. (Bemont and Monod, Medieval Europe ) Whether or not this ideal was brought to real life is a matter that I will not insist upon in this particular study. It is suffice to say that even the Church itself was infected at the time with blatant immorality. My self- proposed quest, further in my research, is to demonstrate how much of this ideal can be uncovered in Sir Gawain. The matter of â€Å"true love† as we have grown to know nowadays is far from being valid in the Medieval Period, adultery being one of its main characteristics. To better understand such a concept I have turned to Andreas Capellanus’ â€Å"The Art of Courtly Love† in which he starts with the definition of love as being â€Å"a certain inborn suffering derived from the sight of the opposite sex, which causes each one to wish above all things the embraces of the other and by common desire to carry out all of love’s precepts in the other’s embrace. † The â€Å"precepts† include jealousy and adultery, love and marriage were sadly divorced. The emergence of Gallantry Gallantry, in the erotic sense of the term, that ultimately led to establish courtly love, was the last component that completed chivalry. At first the military monks were, much in theory, devoted to the Virgin Mary and to veneration of the holy women of the calendar. Their mission towards the ordinary woman was solely to protect from the violence and ferocity of outlaws of that time. Fast forwarding to less stressful times after the conflicts between feudalized Christendom and the hosts of its pagan invaders were settled, and we find that the fortress has become more of a home and a centre of social interaction. In this context, feminine graces had an opportunity to thrive. The position of women underwent a significant transformation due to the arrival of the well known romancers of those times – the troubadours, who altered the domestic life. They did so, not by influencing women to love and treasure their spouses but by encouraging them to love outside the sanctified contract. The troubadours considered marriage as an obstacle and could not have thought to break the bonds of feudal conventionality. Ladies were encouraged to seek and find the liberation of unlawful charm, and were benevolently initiated in the ways by which jealous husbands could be outsmarted and their predictable anger avoided. These so called rescuers of ladies provided, and openly recommended in ardent verse the paramour. Likewise, knights and squires were expected, as part of their chivalric obligation, to acquire the favour of a lady. Having won this favour they had to make it the primary priority of their lives. Chivalric gallantry , was therefore an enormous structure of bigamy, in which every lady was expected to have both a husband and a paramour; and every knight, besides the wife to whom for business reason he was bound, a ‘divine being’, whose demands he promptly acted upon. Although this behaviour was considered righteous, as Capellanus regarded the matter as making â€Å"a man shine with so many virtues and teaches everyone so many good traits of character† ; both poet of the Pearl and Chaucer have left us with illustrations that point out the erroneous conduct, one by suggesting the ideal manner of carrying out a temptation and one by mocking the reality of courtly love in a fabliaux type of way. Chaucer’s Canterbury Tales, particularly The Wife of Bath’s tale contradicts almost everything that the guidelines of Capellanus’ stand for. I will, as a secondary challenge for this research, try to put in plain words what were exactly those guiding principles that both the Wife of Bath and the wife of Bernlak, ignore. Rendering the chivalrous ideal in Sir Gawain and the Green Knight We have already acknowledged the three elements of Chivalry: war, religion and gallantry. Each of the three correspondingly underlined and acclaimed three values as vital to the true knight. The three primary virtues of Chivalry, based on its military character, were courage, loyalty and generosity. The three secondary virtues, developed from religion, were fidelity to the Church, obedience, and chastity. The three tertiary virtues, social in their spirit, were courtesy, humility, and beneficence. The ideal insisted on a truthfulness, a trustworthiness, and devotion to plighted word, a fidelity to commitment, from which no allurement of advantage and no plea of necessity could cause any digression. The Poet of Sir Gawain, undeniably an artist, has the evident intention of portraying his ideal Knight and this is obvious throughout the whole tale. Sir Gawain is the very gem of Medieval English romance, and perhaps it may not be too much to claim for it as high a place in medieval romance generally. Whereas for Chaucer, the poet of London, Arthurian romance was a thing of the past, for the West-Midland poet of the Pearl it was still a living source of inspiration. Whatever the material he utilized, he managed to impress by adding his own genius and personality. Gawain is depicted as the Christian Knight ; originally he may have been even the Knight of the Holy Grail. One of the most striking passages describes the knight’s shield, whereon was the pentangel, â€Å"the endless knot ; † And all these fives met in one man, Joined to each other, each without end, Set in five perfect points Wholly distinct, yet part of one whole And closed, wherever it end or begin. And so the pentangle glowed on his shield, Bright red gold across bright red stripes, The holy pentangle, as careful scholars Call it. (Part 2, ll. 656-665) and Gawain bore the image of the Virgin, that when he looked at it his strength might never be weaken. He is a gallant knight, a prince of nurture and courtesy, Lord! said Gawain. How lucky I am, Lady, not to be the knight you speak of: To take that kind of honor on my own Would be sinful; I know myself too well. By God, Id be glad, if it pleased you, to offer you Some different service, in word or deed To serve such excellence would be endless delight. (Part 3, 1241-1247) Fearless and undaunted ; yet in the end he fail s. To save his life he accepts from the temptress the magic girdle, and falsely conceals the gift. Gawain hesitated, his heart Reached for protection, like a thief for a gem: He could come to that chapel, and take that stroke, And with this glorious device walk off Unharmed. (Part 3, 1855-1859) He prevails, however, in that he has resisted the lady’s more critical trials, and has successfully gone through temptations, without puting in danger his ideals of chaste life. And here we have the poet’s lesson. â€Å" Life is aye sweet,† he wrote in another poem ; though Gawain erred in thus loving life, Im false, now, forever afraid Of bad faith and treachery: may trouble, may sorrow Come to them! Oh knight: I humbly confess My faults: bless me With the chance to atone. Ill try to sin less. (Part 4, ll. 382-2388) yet he passed unscathed through the greater danger. The poet exemplified through Gawain that the knight’s vows of chastity must be real, and that Gawain, pre-eminently gallant. To the poet of the Pearl, the ideal Knight must be spotless and undefiled. The glorification of English chivalry-its highest idealism-is set forth in this greatest of all the romances of chivalry. He belonges to a school of poets, who dedicated their genius to the teaching of high morality as the essence of true chivalry. The love of the beautiful enhances the poet’s love for what is goodly and righteous. The origin of some great Order of Chivalry may have been associated with the theme of Sir Gawain and the Green Knight. At the end of the unique manuscript of the poem we have the famous motto â€Å"Honi soit qui mal pense †, as though to suggest that the story bore on the Order of the Garter. In a later version of the romance we are distinctly told that hence arose the Order of the Bath. We are perhaps justified in holding that not only did the poem commemorate the foundation of some great Order, but that the figure of Gawain was drawn, however flatteringly,from some notable contemporary. Courtly love as seen by Chaucer and The Pearl Poet The Gawain poet and Geoffrey Chaucer, as I have mention before, both examine and describe the reality in which courtly love’s guidelines are defied. Using satire, the Gawain poet discusses the expectations of courtly love through Gawains visit to the Green Knights castle, and Chaucer mocks the rules of courtly love in The Wife of Baths Tale. In Sir Gawain and the Green Knight, Gawain is presented as the typical, revered knight who bravely keeps his word and exemplifies the characteristics of courtly love. His reputation extends throughout the entire country, which is why he is so well received at the Green Knights home. The lady especially longed to look on the knight (Part 2, line 941), wanting to gaze at his handsome face and hear exquisite romantic words flow out of his mouth, as was expected from such a grand knight. She goes to his room, excited to pass an hour in pastime with pleasant words (Part 3, line 1253). The lady expects Gawain to woo her with praises of her beauty and morality, for surely someone as handsome as Gawain cannot help but dwell on thoughts of women and love all day and night. However, she is sorely disappointed and leaves musing, Now may the Giver of all good words these glad hours repay! / But our guest is not Gawain forgot is that thought (Part 3, lines1292-1293). In other words, since Gawain complemented her on nothing more than her courtesy and kindness of heart (Part 3, line 1267), it is not possible for him to be a glorious knight. The next day, the lady returns to Gawains room, hoping to hear the loving words she yearns for. But again, Gawain is coy and utters tries to carefully avoid her advances . Gawains attitude is out of the ordinary ‚ a knight normally flirts arrogantly and romances boldly. Gawains modest and humble attitude does not belong coupled with a knights strong body and insults the aggravated lady. She questions, Teach by some tokens the craft of true love. / How! Are you artless, whom all men praise? / Or do you deem me so dull, or deaf to such words? (Part 3, lines 1527-1529). The lady wonders if perhaps Gawain does not find her attractive enough and that is the reason he is not romancing her. According to courtly love, a man and a woman must be equally paired, and for Gawain to refuse to woo her is the equivalent to her not being good enough for him. On the third day, the lady once more approaches Gawain and declares, Who can be cold toward a creature so close by your side / Unless you have a sweetheart, once you hold dearer, / And allegiance to that lady so loyally knit / That you will never love another, as now I believe (Part 3, lines 1780, 1782-1784). Here, the lady proffers a last explanation as to Gawains lack of affection because another rule of courtly love states, No one can be bound by two loves (Capellanus). However, he has no lover, which is even harsher towards the lady because it insinuates that she is not lovable. Gawains actions completely bewilder the poor woman because they contradict everything that it is expected from courtly love. What is more, Gawain commits another faux pas by being lazy at the castle. While the master is out hunting from dawn to dusk, Gawain dallied at home all day with the dear ladies (Part 3, line 1560), which further reduce the expectations of courtly love attributes from Gawain. One of the most important duties of a knight is to always stay busy and active, performing heroic feats and proving how great they are. Through Gawains laziness, the poet is suggesting that a title alone does not equal moral achievement. And simply because Gawain wears armor does not ensure eloquent speeches of love. Despite the heavily important views of celebrated courtly love, the rules ironically are not explicitly followed by the honored knights and fair damsels. Similarly, Chaucer gives great insight on the rules of courtly love through The Wife of Baths Tale, in which a venerable knight rapes a young woman. This atroucious deed completely contrasts the actions of a moral knight, hinting again that morality is not inherited like wealth or a family name. The end of this tale also raises several interesting questions about the relationship between beauty and character. The knight promised the old woman he would do one thing for her, but when she proposes marriage, he protests rudely. My love, quod he. Nay, my dampnacioun! / Allas, that any of my nacioun / Sholde evere so foule disparaged be' (lines 1073-1075). The knight made a promise, and chivalry and keeping ones word go hand in hand with courtly love. However, marrying the old hag and jeopardizing his family line is against the rules of courtly love, because It is not proper to love one whom one would be ashamed to marry (Capellanus). The old woman is definitely below the knights social class and he does not hesitate in informing her of the thoughts on his mind. Thou art so lothly and so old also, / And therto comen of so lowe a kinde, / That litel wonder is though I walwe and winde. / So wolde God myn herte wolde breste! (lines 1106-1109). This harsh outburst explains that the woman would not just be a bane to his daily existence, but would essentially ruin his life and break his heart. The extent to which courtly love determined ones spouse forbids the marriage of this unlikely pair. Therefore, this moral dilemma raised by Chaucer forces the audience to decide which is better: keeping ones word or maintaining ones image? The old woman then explains, Crist wol we claime of him oure gentilesse, / Nat of oure eldres for hir heritage (lines 1123-1124). She continues that Christ should be the source of integrity, not ancestors. Ther shul ye seen expres that no drede is / That he is gentil that dooth gentil deedes (lines 1175-1176); in other words, a noble person is one who does noble deeds. Her speech leads to another very important aspect of courtly love, the control of the woman. Although the man in a relationship in the Middle Ages was in charge of the necessities like food and money, the woman was the head of the emoti onal relationship. The old ladys moving speech causes the knight to seriously reconsider his attitude and to later allow her to make the important decision of who she wants to be. Here, Chaucer is stressing that some aspects of courtly love are practical, like women dominating the emotional side of a partnership, while other rules assume too much, like saying a beautiful person obviously has great integrity. Although entertaining and humorous, both Sir Gawain and the Green Knight and The Wife of Baths Tale serve a higher purpose by challenging courtly love. Hundreds of other pieces of literature exist to celebrate the union of dazzling princesses and gallant knights after trials and tribulations, but only a few discuss the practicality of courtly love and the confusion and dilemmas that ensue.

In Willa Cathers Novel O Pioneers We Discover The Ever-present Theory

In Willa Cather's novel O Pioneers we discover the ever-present theory of ?survival of the fittest?. This story shows the brutal facts of life and that only the strong, may it be in will or man power, will strive forth and survive. This is a story of the strong in will. It is set in the open plains on the Nebraska prairie, with wild winters and beautiful springtime. It is the tale of a pioneer family, the Bergson's, and their fight for survival. Alexandra, the eldest child is left to run the farm when her father dies. Alexandra and her family suffer many hardships and soon have to make the biggest decision of their lives, whether to stay on the Great Divide and attempt to fulfill their father's wishes or to give up and sell their land to the bankers. I thought that this book really showed the true hardships endured during this time and the real intensity of what it was like to live on the Great Divide. The intense description of the emotion between Alexandra and her brothers Lou, Oscar, and Emil, really made me feel as if I was a part of the struggle. Willa Cather must have loved the beauty of the land where she grew up because she took such pains explaining the Great Divide in such detail, I could almost picture what it was like back then. And when she explained the French Church it was as if I could see it with my own eyes ?The French Church, properly the Church of Sainte-Agnes, stood upon a hill. The high, narrow, red-brick building, with its tall steeple and steep roof, could be seen for miles across the wheat fields though the little town of Sainte- Agnes was completely hidden away at the foot of the hill. The church looked powerful and triumphant there on its eminence...? This book was written about a time when America was just beginning to develop. Today, however, America has been settled and we as a country have gained much more power. We also have more technology to make things easier. After reading this book I find that I now have much more respect for those pioneers who settled our once vast wilderness. I never realized how hard it must have been to stay warm and healthy without electric heaters, insulation, well equipped hospitals, and medicine. These people risked their lives and their families for independence, freedom, and opportunities. This story showed me that no matter what happens we need to follow our dreams just as Alexandra did. When her father died she didn't give up. And when all their neighbors had had enough of the depression and went back Alexandra stood her ground. When their neighbors, the Linstrums, gave up the fight and went back. Lou and Oscar were convinced that they should leave too, but Alexandra refused. When she was a young girl someone told her to watch what everyone else was doing and do just the opposite. Whoever said that was right, majority may rule but that doesn't always make them right. Cather shows us that life is a struggle and that there are many steps in life. An individual starts at the bottom step and tries to climb that staircase not only with an open mind but with a strong will and a big imagination. There are many things in life that come along and try to knock us down those stairs but if we stand tall and listen to only what is in our hearts we shall stand firm on our stair. But if we do get knocked down , the only thing we can do is get up and push on.

Causes of Air Pollution Essay Essay Example

Causes of Air Pollution Essay Essay Example Causes of Air Pollution Essay Paper Causes of Air Pollution Essay Paper Essay Topic: Air pollution Causes and Effects of Air Pollution-Essay When air gets polluted with dust, smoke, motor vehicles, mills and factories etc. Is called air pollution. We know that air is an important element of our environment. But it is a matter of great regret that it is being polluted day by day in different reasons. Causes of Air pollution: There are different kinds of reasons of air pollution. The causes of air pollution are described below. Using poison in agriculture: In agricultural sectors, farmers often use insecticides, pesticides and fertilizers etc. These get mixed with air and causes air pollution. Besides, Ammonia is a very common by product from agriculture related activities and is one of the most hazardous gases in the atmosphere. Air Pollution-Paragraph Burning of Fossil Fuels: Burning of fossil fuels like coal, petroleum and other factory combustibles is one the major causes of air pollution. Smoke emitting from vehicles like buses, trucks, jeeps, cars, trains, airplanes etc. Causes air pollution. Industrial smoke: In mills and factories, large amount of carbon monoxide, hydrocarbons, organic compounds, and chemicals is emitted that causes air pollution. It is true that mills and factories can be found at every corner of the world that cause a huge amount Of harmful gases that are the major causes of air pollution. Indoor activities: Different kinds of household activities like cleaning products, washing, painting etc. Emit different kinds of toxic chemicals in the air and cause air pollution. Effects of Air pollution: There are different kinds of negative and harmful effects of air pollution. The effects of air pollution are described below. Global warming: Air pollution causes global warming in a great scale. With increased temperatures world wide, increase in sea levels and melting of ice from colder regions and icebergs, displacement and loss of habitat have already signaled an impending disaster if actions for preservation and normalization arena undertaken soon. Causes diseases: The effects of Air pollution are very harmful for health. It causes different kinds Of respiratory diseases like heart attack, Cancer, bronchitis etc. Every year millions of people of all over the world die due to direct or indirect effects of air pollution. Acid Rain: Acid raining is another effects of air pollution. Harmful gases like nitrogen oxides and sulfur oxides are released into the atmosphere during the burning of fossil fuels. When it rains, the water droplets combines with these air pollutants, becomes acidic and then falls on the ground in the form of acid rain. Acid rain can cause great damage to human, animals and crops. Depletion of Ozone layer: Air pollution depletes Ozone layer. Ozone exists in earths stratosphere and is responsible for protecting humans from harmful ultraviolet (XIV) rays. Earths ozone layer is depleting due to the presence of chlorofluorocarbons, hydro chlorofluorocarbons in the atmosphere. As ozone layer will go thin, it will emit harmful rays back on earth and can cause skin and eye related problems. XIV rays also have the capability to affect crops. Harms to the wild life: Air pollution harms the wilderness. Humans and animals face a lot of devastating effects due to air pollution. Toxic chemicals present in the air can Orca wildlife species to move to new place and change their habitat. The toxic pollutants deposit over the surface of the water and can also affect sea animals. Depletion of Ozone layer: responsible for protecting humans from harmful ultraviolet (LIVE) rays. Earths harmful rays back on earth and can cause skin and eye related problems. Conclusion: In the long run, it can be said that it is the right time to protect air pollution. To create a better place to live in for the human being and wilderness we have stop air pollution.

A Study Of Teachers Perceptions Of Online Teaching And Satisfaction Dissertation

A Study Of Teachers Perceptions Of Online Teaching And Satisfaction Within A Private Organizational Setting - A Mixed Methods Study - Dissertation Example It stands to reason then that, according to statistics maintained by the National Center for Education Statistics (NCES), nearly 4,200 U.S. institutions or approximately 66% of ‘degree-granting postsecondary institutions, offered distance education courses to over 12 million students during the academic year 2006-07. Of these, 77% were enrolled in online courses, 12% in hybrid courses, and 10% in other types of courses (Institute of Education Sciences, 2007). Online education and teaching is also growing in K-12 schools. This trend was shown by a national survey comparing online and blended learning conducted in the 2005-06 academic year (Picciano & Seaman, 2007). Another follow- up survey during 2007-08 showed a 47% rise from the previous survey, with over 1 million students enrolled in online learning nationwide (Ibid.). Drawing on national data compiled over a span of six years, it has been predicted that no less than half of all high school courses will be online by 2019; b efore then, it is expected that about five to six million K-12 students (10% of the national total) will be taking classes online (Picciano, Seaman, & Allen, 2010). Industry organizations such as the â€Å"International Association for K- 12 Online Learning† (iNACOL) believe online learning is more than a trend. It is revolutionizing global education, and those academic institutions with strong e-learning strategies will advance to help prepare students to reach their full potential in a digital age (Arora, 2009, p. 17). Education through online learning is presenting fresh opportunities for all students, despite learning abilities, background, income level or location (Curran & Allen, 2006). Statement of the Problem The dynamic state of online... Online education and teaching is also growing in K-12 schools. This trend was shown by a national survey comparing online and blended learning conducted in the 2005-06 academic year (Picciano & Seaman, 2007). Another follow- up survey during 2007-08 showed a 47% rise from the previous survey, with over 1 million students enrolled in online learning nationwide (Ibid.). Drawing on national data compiled over a span of six years, it has been predicted that no less than half of all high school courses will be online by 2019; before then, it is expected that about five to six million K-12 students (10% of the national total) will be taking classes online. Industry organizations such as the â€Å"International Association for K- 12 Online Learning† (iNACOL) believe online learning is more than a trend. It is revolutionizing global education, and those academic institutions with strong e-learning strategies will advance to help prepare students to reach their full potential in a digital age (Arora, 2009, p. 17). Education through online learning is presenting fresh opportunities for all students, despite learning abilities, background, income level or location (Curran & Allen, 2006). The dynamic state of online education has outpaced empirical research into the theory that applies to the area of teacher satisfaction. Even a moderately intensive search of the literature shows that more than half are devoted to student satisfaction, suggesting an overwhelming concern with market forces and revenue streams.

The Matrix Essay Example | Topics and Well Written Essays - 500 words - 1

The Matrix - Essay Example The movie borrowed heavily from eastern philosophy in general and philosophy from the Indian subcontinent in particular. The theory of the unreality of human life is something that the movie has in common with the theories of Hinduism. The illusory nature of life and its manifestations is something that the movie explores and this is true as far as the Hindu conception of life is concerned. The overarching controlling force in The Matrix is not, however, god, as it is in Hinduism. There are other influences as well, as far as The Matrix is concerned. The movie has references to Christian figures and theology as well. Neo, in the movie, is often referred to as ‘the one’, in a reference to Jesus Christ. Morpheus prepares the way for the messianic Neo, in a manner similar to that of John the Baptist. The figure of Trinity too is one that evokes associations with the Christian concept of the holy trinity. As a result of this, one may see the different characters as not themselves but as personifications of the different values that the creators of the movie feel civilization has lost as a result of technology and industrialization. The different characters can also be seen to be representations of the modern man. The movie critiques the condition of modern man whereby he is comfortable in the world of illusions that he finds himself in. The character of Cypher is one that shows how man wishes and craves for the comfort of illusions in an attempt to escape the responsibilities of real life. The lack of meaning is also something that haunts the modern man. Neo’s search for any kind of a meaning to his life is something that is referred to throughout the movie and this is what prompts him to take the risks that he does. The risks that characters like Morpheus and Trinity take during the course of the movie are also the result of this haunting need for meaning, something that is denied to the

THE ECONOMICS OF OCEAN RESOURCES Essay Example | Topics and Well Written Essays - 1000 words

THE ECONOMICS OF OCEAN RESOURCES - Essay Example Until nature’s public goods and marine resources receive explicit consideration in marine policy, insufficient conservation and biodiversity will result. Fisheries are a classic example of the manner in which marine conservation problems have been framed traditionally (Beamish & Brian 24). The services and biodiversity of unblemished ecosystems are public goods that avail numerous public benefits. The crucial role that public goods play is increasingly acknowledged in marine resource management. Two vital management tools have gained momentum in industrialized countries in recent years. These are marine spatial planning, inclusive of the application of MPAs (marine protected areas), and the rights-based management system, inclusive of catch shares. Both tools reflect a fair amount of consideration of the public good and the nature of marine resources. Environmental public goods, for example, biodiversity and ecosystem services are applicable without having to cut back on the available supply. That is, they are non-rival. Once public goods are supplied, it is out of the question to exclude other parties from consuming them. That is, they are non-excludable. Public goods bring about public benefits through option values, indirect existence, and use. Some environmental assets are labeled ‘impure public goods’ because they provide both public and private good benefits. Impure public goods are also known as mixed goods. For example, whales are impure public goods since they provide public benefits because of their existence and contributions to the marine food web and private benefits because they enable hunting. Seabirds, sea turtles, among other cetaceans such as vaquitas and dolphins are also impure public goods (Beamish & Brian 24). This is because they provide both public and private benefits, with fluctuating strengths of excludability and rivalry. Efficient conservation and supply of impure

Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay

Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay Airtel Lanka is a part of Bharti Airtel, Indias leading telecommunication company which currently operates in 20 countries across Asia and Africa. They brag to be the world 5th largest mobile service provider with their customer base. Airtel Lanka currently has 1.7 million customers from an approximately 21 million customer base as of Quarter 3 in 2012. This assignment was constructed to analyze Airtel Lankas current marketing strategy in Sri Lanka based on Airtels prepaid and post paid voice plans. A valid rivalry analysis through Porters five forces and a detailed internal and external analysis has been conducted in this report, highlighting the issues Airtel had faced since its launch in 2009. Airtel has secured 4th place in the market with 5 players currently playing a tough game in the mobile telecommunication. A detailed product analysis has been undertaken, while looking into the market share and growth through a contextualized BCG matrix. The Ansoff matrix touches on the challenges faced and the ideal strategy to improvise on the mismatch of Airtel products in the market. Table of Contents 1.0 -Key areas of research and sources..1,2 2.0- Analysis of Airtel in the Sri Lankan Marketà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.2,3,4,5 2.1 Airtel Internal Analysis 2 2.2 Airtel External Analysis..3 2.3 Analysis of Airtel Competitorsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 2.4 Putting into practice the Value proposition Builderà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 2.5 BCG MATRIXà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 2.6 The Ansoff Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.5 3.0- Key Conclusions Findings ..5,6 3.1 Internal Check up-SWOT5 3.2 Knowing your external environment.5 3.3 Creating a Value Proposition.5 3.4 Fierce Competition.6 3.5 BCG matrix Analysis of Airtels voice plans portfolio. 6 3.6 The Ansoff Matrix- developing a strategy..6 4.0 Critical Observations..7,8 4.1- Product Development. 7 4.2- Market Development7 4.3 Airtels Lifecycle extensionsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..8 5.0 Learning outcomes from Group work ..8,9 6.0 Executive summary -Working as one teamà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..9 7.0 Action points..9 8.0 Appendices. 10,11,12,13,14 List of figures 2.1 Internal analysis (SWOT)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Pg 2 2.2 External Environmental analysis (PESTEL)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã¢â€š ¬Ã‚ ¦..Pg 3 2.3 Analysis of Airtel Competitorsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg 3 2.4 Putting into practice the Value proposition Builderà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Pg4 2.5 BCG Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg 4 2.6 Ansoff Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg5 3.4 Competitive Market Share of Sri Lankan Telecommunication players Pg 6 4.3 Airtels Lifecycle extensions à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦..Pg8 Key areas of research Primary Research We have conducted a survey to judge the market awareness on Airtel voice plans available in the market. We have each identified five segments (Youth, Senior Citizen, Corporate professional, professional entrepreneur, Family member) and interviewed five candidates. The sample size was total of 35 candidates, we collected the following responses Airtel plans confuse me The coverage is poor Rating Airtel in the somewhat category Our  Conclusion- Most of the market was not aware of Airtel products. Secondary Research A detailed research has been conducted with the use of academic journals, abstracts, trade publications, media reports, case studies, Interviews through the sources of Ebesco host, Harvard business review and many marketing management related text books and websites and statistical websites like the Central bank of Sri Lanka and the Telecommunication regulatory Commission. Internal Analysis The research on internal analysis of a company has explained the vitality of check ups giving a classic example of our own health check- ups every year and the importance of conducting a Swot check up internally too with the ever-so changing environment. External Analysis PESTEL analysis has been used. Media articles have demonstrated the external environmental challenges that Airtel is facing. Website journals have shown me the importance of analysing the external environment before planning for a new strategy. Competitor Analysis A detailed competitive analysis has been done using the Porters five forces. Research has highlighted a unique observation, that competition, today looks ahead of profits and should be strategizing to compete for survival. Value Proposition Many journal articles and marketing websites have been referenced. The research has shed light onto the importance of having a mechanism of a strong value proposition with a customer focus with the impact of being viewed as credible. A great example of this was Celtels success of entering the poorest continent. (24) BCG Matrix I have referenced journals, text books and trade publications which has highlighted product lifecycle decisions and some of the positives and negatives aspects of the BCG such as the lack of consideration in the competitive expectations and the risk factor. The Ansoff Matrix Research into journals and websites have demonstrated on how to develop a strategy through managing new technology innovations with the Ansoff matrix strategies along with a new concept of reverse innovation conducted by Airtel in India.(47) Analysis of Airtel in the Sri Lankan Market Airtels Internal analysis Threats Competition high High start up cost Free Internet calling Imposed Floor pricing for mobile providers. Strengths Recognized brand Capital investment from India 5th largest mobile operator in the world Strategic Partners around the world CEO well known business personality Weaknesses Lack of local knowledge Experience No coverage in rural areas Poor quality congestion and dropped calls Opportunities Very lucrative market Untapped Segments Legal Airtel set flow rates in Sri Lanka 2.2 Airtel External Analysis PESTEL Political Stability after the civil war Ecological Effects of their towers on the community health.CSR projects. Economic- Sri Lankan Rupees fluctuation Fuel price, Inflation Social Buying behaviors Technological- Adaptation from consumers 2.3 Analysis of Airtels Competitors Threat of New Entrants The set flow rate that is imposed from the government on calling rates makes it difficult to enter and compete. The Porters 5 forces Low Bargaining power of suppliers There are many mobile handset providers. Eg.Nokia Motorola, Sony Ericsson High Rivalry amongst existing players Customers have many choices High Bargaining power of Buyers There are 5 key mobile provides in Sri Lanka, Dialog Axiata, Mobitel, Etisalat, Airtel Hutch. Cost of switching is not high. Threat of Substitutes Fixed telephone lines, Internet calling. . 2.4 Putting into practice the Value proposition Builder 3.Offerings Corporate plans, Family packages, Special tourist plans. Value for money 2 .Value Experience Clear coverage, Best rates with value added services 1.Market Families, couples, Children, University students, Travelers Corporate businesses Value Proposition 4. Benefits Great packages for target the market . Rs 200 package included with free 200 MB, 200 sms 6. Proof Success stories to be highlighted through advertising to gain credibility. 5. Alternatives Differentiation Great Coverage, Unique plans. Adapted from : Greener consulting Ltd T/A Future curve (2003-2001) The value proposition builder. [Online]. Available from: http://www.ronholt.es/prensa/2011_Winning_Value_Propositions.pdf [Accessed September 29th,2012 Market Share High Low Problem Child Stars 2.5 BCG matrix Pre paid post paid Value added services High Market Growth Cash Cows Low Dogs 2.6 Ansoff Matrix Existing Product New Product Airtel Existing Market Product Development Market Penetration Diversification Market Development New Markets 3.0 Key Conclusions Findings 3.1 Internal Check ups-SWOT Just as we conduct check- ups on for health, A SWOT is required with the changing market trends. The strong financial backing can be used to increase its investments and expand rural coverage. Their strategic partners can assist in improving credibility local market knowledge. 3.2 Knowing your external environment The government imposed flow rate makes it harder for Airtel to compete. Mr Mittal explained that this could be played with in India which makes competition easier. (39) 3.3Creating a value proposition Creating a value proposition is essential for a company trying to reach its target market. A value proposition is not about listing all Airtels benefits but selecting the core benefits. Sunil Mittal chairman of Bharti Enterprises, had introduced a concept of reverse innovation success where he outsourced key IT functions and left concentration on core strengths of understanding customers and building brand in India. (47) http://www.airtel.in/wps/wcm/connect/7f2d9c004622c34386769613a14a5b1e/bharti-mittal.jpg?MOD=AJPERES 3.4 Fierce Competition Porters Five forces acts as a helpful tool in devising a strategy based on competition. I have identified that rivalry is high with 5 large players in a market of 21,699,591 mobile subscribers in Q3 2012. Competitive Market share of Sri Lanka Telecommunication player (Author 2012) 3.5 BCG matrix Analysis of Airtels voice plans portfolio There is a growing telecommunication market share of approximately 95 % as mobile users. Airtel needs to adapt is product lifecycle to uplift its matured products and implement proper segmentation to gain market share. 3.6 The Ansoff Matrix- developing a strategy Airtel is adopting a low cost mass market strategy. (Market penetration) Airtel needs to rejuvenate their product and conduct proper segmentation to develop its market and look into a strategy of Market Development and Product development. 4.0 Critical observations 4.1 Product Development Balanced portfolio We need to understand that using BCG to analyse its market share and growth and cash flow could be ineffectively measuring performance. Airtel needs to differentiate and localise their product portfolio and ensure customers are knowledgeable about the differentiated value offered. Eg Rs 100 package, Rs 300 package. Wider Network Coverage Clarity Airtel pleas from the Sri Lankan government to allow tower sharing which will reduce overall cost, improve quality and minimise environmental concerns. The usage of Satellites will improve connection quality. Value proposition develops the product Airtel needs to uplift its image in mobile technology sector with its Indian expertise. Retail partnerships can be used such as banks and food retailers to align credibility. Adding value for money and reducing cost.. 4.2 Market Development Move from Mass market Low cost strategy and establish value for money Airtel is lowering rates and using a penetration strategy. Mittal explained that Tariffs could be played with in India which makes competition easier. So Airtel should adopt packages with value added services as opposed to low cost which will be valued by its markets. (39) Develop untapped markets Kiddies Plan Parents will see this as a security to be able to contact their children and have restrictions on internet and calling features in place. Welcome to Sri Lanka- Tailored to the tourism in Sri Lanka. With application forms on the tourism website and they have a connection ready when arrive at the airport. Corporate packages Offering great bundle packages with Internet, corporate mobiles services, Dialog is treating its high spenders with a key client relationship club offering receptions and freebies and points system. Airtel should adopt a similar strategy to attract the top spenders and sustain their loyalty. 4.3 Airtels Lifecycle extensions Marketing Mix adjustment -Add value rather than reduce price After sales service -Better Communication to public Product adjustments Better coverage with towers and satellites Improvement with more value added services Increase Usage of Airtel bu current customers -Develop great packages Increase Number of Airtel Users Convert non users in new Segments -Grab Competitors Customer . Kotler,P. And Keller,K ( 2009) (19) 5.0 Learning outcomes from group work Master Market penetration before moving on The group identified that Airtels current strategy undertaken is market penetration. Airtel is not currently performing in their markets or their products. They need to perfect this before moving on. A differentiated market penetration strategy is what the group has decided. It was identified that Airtel has already many registered segmented products with the Telecommunication regulatory commission, the underlying issue is the clutter in advertising of Airtel packages that it is not marketed properly. Trail offers This was a new idea brought up by one of our team members to offer 1 month trial offers and let customers experience Airtels product. This will help to capture market share from competitors. We have identified Product P from the marketing mix and that for successful implementation it requires a synchronization of the other 3 Ps Evolving Technology Discussion went that Airtel should always keep a high priority on evolving technology despite its penetration strategy to stay in existing markets and existing products. Retail Partnerships My assignment identified for retails partnerships to enhance the value of the overall product but our team has looked at it as an opportunity to meet target markets and to establish credibility in their markets. 6.0 Executive summary -Working as one team The team got along well there was active contribution from all business backgrounds by each team member. We worked well to stick to our time plan. We got a good competitor insight from a team member who worked for the competitor, Dialog Axiata and another who had foreign exposure had brought forward technologies like tower sharing.On the flip side our group was very opinionated but we always battled out the contradictions and came to an agreeable solution. Individually I learnt a lot about the industry insights and the facts and figures brought by team member has enhanced my knowledge in the telecommunication industry. Action points The group started early to choose a company and Individual research was conducted on Product from the marketing mix. An active email group was set up where we had online discussions as well. Second Meet up was to discuss ideas so far and our progress Once we completed our individual assignment we discussed our findings along with the survey results (see appendix) and battled out the best points to put in our power point presentation. We finalized the slides with layout and discussed out talking points We are now practicing our presentation. 8.0 Appendix QUESTIONNAIRE This survey is about the Airtel and their product offering. Please spend some valuable time of you on this survey and information which collected through this survey would be kept confidentially. Male Female 1. Gender (à ¢Ã‹â€ Ã… ¡) 2. Age (à ¢Ã‹â€ Ã… ¡) 20 25 26 35 36 45 45 50 51-Above 3. Rate the following mobile phone suppliers according to your preference. Very good Good Average Some what Dislike 1 2 3 4 5 Airtel 1 2 3 4 5 Hutch 1 2 3 4 5 Dialog 1 2 3 4 5 Mobitel 1 2 3 4 5 Etisalat 1 2 3 4 5 4. Have you ever used an Airtel connection? (à ¢Ã‹â€ Ã… ¡) Yes No 5. If the answer is yes for the above question why did you switch to another connection? (à ¢Ã‹â€ Ã… ¡) Airtel Product range confused me Price levels are didnt meet up my requirement Coverage is not sufficient Marketing campaigns makes me complex Value added services are not sufficient 6. You use your device mostly on; (à ¢Ã‹â€ Ã… ¡) Voice SMS Data 7. Whose product range fulfil your mobile connection requirement (à ¢Ã‹â€ Ã… ¡) Airtel Hutch Dialog Mobitel Etisalat 8. Your most favourite marketing campaign is from (à ¢Ã‹â€ Ã… ¡) Airtel Hutch Dialog Mobitel Etisalat Thank you

Antigone :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  ee cummings once said, â€Å"to be nobody but yourself in a world which is doing its best, night and day, to make you everybody else—means to fight the hardest battle which any human being can fight.† That quotation is exemplified in many works of literature, but the opposite is too. No matter what people try to be or not to be, they don’t always succeed. For example, in the play, Antigone, by Sophocles, the character, Antigone displays the idea of being her own person, but Creon displays the opposite of that.   Ã‚  Ã‚  Ã‚  Ã‚  In the prologue, Antigone tells Ismene that she will do whatever she wants pertaining to their brother, whether or not Ismene agrees and wants to do the same. Antigone tells Ismene, â€Å"If that is what you think, I should not want you, even if you asked to come. You have made your choice, you can be what you want to be.† Antigone displays ee cummings’ thought. The gods want her to think and act a certain way  their laws  but she has her own belief that her brother, Polyneices, should be buried and his spirit should have the proper life, instead of being punished. Even if he was brave, he should be punished. But Antigone doesn’t believe in that. No matter what the consequences, she fights it and does what she thinks is right.   Ã‚  Ã‚  Ã‚  Ã‚  Creon, the king of Thebes, exhibits cummings’ idea. Kings are always supposed to be these big, mighty, terrors that triumph over all and tell their kingdom what to do. Even if Creon did not want to commit someone to demise, he would, because that’s what he’s â€Å"supposed† to do. Creon may be trying to stray from being everyone else, and be his own person, but he’s not succeeding. He is what everyone else wants him to be: a controller over everyone. Creon believes that, â€Å"this is [his] command, and you can see the wisdom behind it. As long as [he is] King, no traitor is going to be honored with the loyal man. But whoever shows by word and deed that he is on the side of the State, --he shall his [Creon’s] respect while he is living, and [his] reverence when he is dead (Scene 1, line 38).† But he doesn’t follow through on that statement. If Creon were to commit someone to his death, he would not give him r espect when he’s dead.